American Indians In Children’s Literature (AICL): 12/9/07 – 12/16/07

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Turner, Ann, Sitting Bull Remembers, illustrated by Wendell Minor. The written text of Sitting Bull Remembers is vaguely similar to Eve Bunting’s awful Cheyenne Again, when a Cheyenne youngster with the infamous Carlisle Indian Industrial School allures a ledger book and, in his heart, is home again. Here, “Sitting Bull,” incarcerated at an unnamed place that’s probably Fort Randall, remembers his life of freedom. I close my eyes and am home again… The name of the revered Hunkpapa visionary, philosopher and war leader was Tatanka Iotanka. When he autographed picture postcards during his gigs with Buffalo Bill’s Wild West Show, he signed his name “Sitting Bull,” and his signatory pictograph shows a buffalo bull sitting on his haunches. Although he’s got become referred to as “Sitting Bull,” that has been not how he described himself. Tatanka Iotanka had not been a “chief,” even though whites called him that, and his individuals were not the “Sioux,” even though whites called them that.

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American Indians In Children's Literature (AICL): 12/9/07 - 12/16/07

Turner’s historical note by the end on the book is filled with inaccuracies. Tatanka Iotanka was beloved by his people and respected by his enemies. As Doris Seale wrote about another writer of another book coping with exactly the same people and once period, “Assigning thoughts, feelings and motivations to 1 biographee is risky business, particularly when writing about a person who essentially inhabited another universe.” Achieving this in an image book is doubly risky, because fewer words need to tell a more substantial story, and pictures need to convey a more substantial meaning. There aren’t way too many individuals who can successfully bring this off, and Turner and Minor can’t either. The issues these were unable to-or unwilling to-deal with include cultural markers they don’t recognize, but apparently think they certainly. A good example: Turner’s “Sitting Bull” narrates an episode to show towards the young reader the key attribute of generosity.

Another hunter lost his horse early inside the chase. Minor’s painting here shows a solitary Sitting Bull shooting a solitary buffalo. Neither text nor painting contains any internal logic. Where, one might ask, may be the remaining hunting party? Where, one may also ask, may be the remaining herd? And what the heck, one would almost certainly ask, did Sitting Bull do with another two buffalo? Eat them himself? He would’ve needed to be very hungry. Minor’s art integrates double-page watercolor and gouache paintings with two-dimensional colored pencil ledger-style illustrations. Although some from the pictographs have already been copied almost exactly from Sitting Bull’s visual autobiography (see, for example, counting first coup at age fourteen), others are outrageously flawed. For example, the pictograph representing Sitting Bull’s vision prior to the Custer fight of “blue soldiers riding ugly into our village” came straight beyond Turner’s and Minor’s imaginations, instead of Sitting Bull’s experience.

Sitting Bull actually recounted his vision of “soldiers falling ugly into camp” as something special through the Creator, who told him, “I offer you these, since they haven’t any ears.” Minor’s painting of Sitting Bull sitting alone by using an ammo box and holding a Calf Pipe is extracted from an image of him with Seen-by-the-Nation, the elder of his two wives, if they were prisoners at Fort Randall in 1882. And Minor’s representation of the monarch butterfly perched on Sitting Bull’s hat both on the cover and the initial interior spread (implying which it has some spiritual significance, perhaps a spirit guide?) was actually a dead butterfly pinned to his hatband in the well-known portrait. There’s more exactly like this, in word and picture. Turner’s “Sitting Bull” is incredulous in the “noise and smoke and greed” in the white people. “I really do not understand such ways,” he says. “They’re not just how with the Sioux.” And elsewhere, he asks, “How could they break their word with regard to a yellow rock? ” Tatanka Iotanka was a military genious including a diplomat aswell. He had not been ignorant and he had not been blindsided from the means of the enemy. It really is doubtful that Tatanka Iotanka ever felt sorry for himself. Which is doubly doubtful he could have disrespected elders in this manner. Yet this dreadful dirge-like account of his life continues through this story. But Sitting Bull’s voice is Turner’s voice. It’s clear she doesn’t know any thing about Sitting Bull or anything concerning the land he and his people inhabited and fought to help keep.

American Indians In Children’s Literature (AICL): 1/17/16 – 1/24/Sixteen

The title of the post, “Where can you shelve Native American stories?” is directed primarily at librarians however the information is essential to teachers, too, and writers. The stories I’ve in mind will be the ones which are broadly characterized as myths, legends, and folktales. This is a quick and short reaction to a question about shelving of folk and fairy tales. The book you might have in hand may possibly not be a Native American traditional story. Its art might suggest for you that it’s. It might have name of a particular Native Nation inside it somewhere. This may maintain the title, or within the story, or within an author’s note. It doesn’t mean it really is a Native American story. If it’s a “predicated on” story where in fact the author has drawn from a number of different nations, then, it isn’t a Native American story. Though it looks like a normal Native American story, it isn’t! This is a fiction, developed by the author. In the event that you keep carefully the book, it should be shelved in fiction.

If you retain it, contemplate using it in library programming or in classroom lessons about critical literacy. One non-Native writer would you that is Paul Owen Lewis. Storm Boy follows the rich mythic traditions with the Haida, Tlingit, along with other Native peoples from the Pacific Northwest Coast. Just what does “Pacific Northwest Coast” mean? Have you any idea just how many Native Nations you can find for the reason that area? Here is a set of the Northwest Regional tribes (in the Bureau of Indian Affairs website). Not absolutely all listed here are in the coast. And, this list doesn’t are the Haida or Tlingit nations because they’re served because of the Alaska offices. Then, needless to say, there’s the Haida and Tlingit peoples in Canada. That is clearly a large amount of different tribal nations, who (needless to say) speak distinct languages and also have distinct creation and traditional stories. So, again, what exactly are we to create of “Storm Boy follows the rich mythic traditions on the Haida, Tlingit, along with other Native peoples with the Pacific Northwest Coast”? When you have determined the book you’re holding is approximately an individual nation and that the art and words with the story accurately depict that single nation, consider if it involves the creation of some facet of that nation’s method of viewing the planet. In the event that you determine this is a creation story, then it ought to be shelved in exactly the same place that you just put Bible stories. Shelving it there’s a significant signal these are stories which are sacred–as sacred as Bible stories are to Christians. In most cases, people treat Bible stories having a respect that should be directed at the sacred stories of any peoples’ religion. The American Indian Library Association’s bibliography of articles.

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Boyden’s THREE DAY ROAD is really a WWI story. TALES IN THE MIGHTY CODE TALKERS: … Hello (12/27/16)! Ppl in my own networks continue steadily to talk abt Joseph Boyden, his claims to Native identity, & why it matters. I read as people weigh in or increase what they’ve previously said. Earlier in such a long thread on Boyden, I pointed to @adamgaudry. In the past in this particular thread, I asked ppl to learn, think, rather than to jump directly into defend Boyden. Course, his fans have already been jumping in everywhere! I’ll then add thoughts from what Daniel said. For me personally, it’s the Pueblo Revolt of 1680. Catholics/Spanish tried to wipe us/our ways out. You’ve been educated/socialized to believe we were primitive, savage, violent, etc., but we weren’t. THREE DAY ROAD. It had been compelling, but I set it aside. That has been when ORENDA arrived. I read Native criticism of ORENDA. Recently, I read an interview w Boyden.

I’ve learned a whole lot from.

He was asked abt the criticism. I believe he misrepresented the criticism, and thereby, dismissed it. Concerns, when i understood them, were he affirmed the stereotypical notion of Native ppls as savages. Native ppl as violent and barbaric. He fed the white expectation. Native ppl said WTF, Boyden, but he waved them away. Earlier in this particular thread, I’ve pointed one to Chelsea Vowel’s TL. I’ve learned a whole lot from. 12/28/16, morning: More to increase thread I started 5 days ago on Joseph Boyden. Yesterday evening, ppl were sharing a Litopedia interview. APTN article on Boyden, the Litopedia team made a decision to share it. Boyden walked out of this interview, about halfway thru the 30 minute segment. Boyden clearly had not been enjoying that interview. In the event the hosts are always provocative, Boyden shouldn’t have decided to be on! Reporters are tweeting to Boyden, asking him to call them to allow them to do interviews w him abt this.

He’s inside a hotseat of their own making. I’ve also seen plenty of tweets from Ernie Cray. 1 … He’s defending Boyden. Typo for the reason that last tweet! The man’s name is Ernie Crey. His defense of Boyden strikes me as naive. Crey is chief of an FN. Crey believe that way if Boyden was claiming to become Cheam? There’s another dimension towards the Boyden mess that we haven’t one of them thread: Missing and Murdered Indigenous Women and Girls. Boyden, as some know, includes a visible and is frequently asked to provide lectures on issues specific to Native people. He wrote an open letter re investigation/firing of writer, Steven Galloway. That article within the Walrus is by its editor in chief, who I believe is pretty ignorant. Canada is paying attn. I haven’t seen anything in US papers. Boyden is on faculty in New Orleans. The editor on the Walrus really must do some reading. In November, Boyden compared Trump to some trickster. He says some pretty messed up/ignorant things. Earlier today I pointed with an interview Ernie Crey did re Boyden. This interview re Boyden is great. DNA?” but “what nation claims you?

A Medley Of Potpourri: Oct 1, 2020

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Varanasi - a nomad in the land of nizwaOpen science may be the movement to create scientific research, data and dissemination accessible to all or any degrees of an inquiring society, amateur or professional. Open science is transparent and accessible knowledge that’s shared and developed through collaborative networks. It encompasses practices such as for example publishing open research, campaigning for open access, encouraging scientists to apply open notebook science, and generally rendering it simpler to publish and communicate scientific knowledge. Open science began within the 17th century together with the advent of the academic journal, once the societal demand for usage of scientific knowledge reached a spot where it became essential for sets of scientists to talk about resources with one another in order that they could collectively do their work. Today there’s debate concerning the extent to which scientific information ought to be shared. The conflict is between your desire of scientists to possess usage of shared resources versus the desire of individual entities to profit when other entities partake of these resources. Additionally, the status of open access and resources that exist because of its promotion will probably change from one field of academic inquiry to some other. Science is broadly understood as collecting, analyzing, publishing, reanalyzing, critiquing, and reusing data.

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Nepalese Rupee - 100 rupee nepal 1000 rupee nepal 10 ...Proponents of open science identify several barriers that impede or dissuade the broad dissemination of scientific data. Included in these are financial paywalls of for-profit research publishers, restrictions on usage applied by publishers of data, poor formatting of data or usage of proprietary software that means it is difficult to re-purpose, and cultural reluctance to create data for fears of losing control of the way the information can be used. Based on the FOSTER taxonomy Open science could include areas of Open access, Open data as well as the open source movement whereby modern science requires software to be able to process data and information. Open research computation also addresses the issue of reproducibility of scientific results. The FOSTER Open Science taxonomy comes in RDF/XML and high res image. The word “open science” doesn’t have anybody fixed definition or operationalization. On the main one hand, it’s been known as a “puzzling phenomenon”.

On another hand, the word has been utilized to encapsulate some principles that try to foster scientific growth and its own complementary usage of the general public. Two influential sociologists, Benedikt Fecher and Sascha Friesike, have created multiple “schools of thought” that describe the various interpretations of the word. In accordance with Fecher and Friesike ‘Open Science’ can be an umbrella term for various assumptions concerning the development and dissemination of knowledge. The infrastructure school is founded on the assumption that “efficient” research depends upon the option of tools and applications. Therefore, the “goal” of the institution would be to promote the creation of openly available platforms, tools, and services for scientists. Hence, the infrastructure school can be involved together with the technical infrastructure that promotes the introduction of emerging and developing research practices by using the internet, like the usage of software and applications, along with conventional computing networks. For the reason that sense, the infrastructure school regards open science as the technological challenge. The infrastructure school is tied closely with the idea of “cyberscience”, which describes the trend of applying information and communication technologies to scientific research, which includes resulted in an amicable development of the infrastructure school.

Specific components of this prosperity include increasing collaboration and interaction between scientists, along with the development of “open-source science” practices. 1. Distributed computing: This trend encapsulates practices that outsource complex, process-heavy scientific computing to some network of volunteer computers all over the world. The examples the sociologists cite within their paper is that of the Open Science Grid, which enables the introduction of large-scale projects that want high-volume data management and processing, that is accomplished by way of a distributed computer network. Moreover, the grid supplies the necessary tools how the scientists may use to facilitate this technique. 2. Social and Collaboration Networks or Scientists: This trend encapsulates the introduction of software which makes interaction with other researchers and scientific collaborations easier than traditional, non-digital practices. Specifically, the trend is targeted on implementing newer Blogging platforms 2.0 tools to facilitate research related activities on the net. The SVRE should primarily aid the management and sharing of research objects.

Adventure Tours India High On Travel Agency The Indian Adventure Specialist – Adventure Travel

Incredible India is a country of various landscapes and national parks whenever anyone thinks about the wild life and adventure tours India, High on travel agency provide best places, best home stays and national parks to visit in India which a few got worldwide recognition. In this way Ranthambore National park is an important part of tourist adventure for Visit to Rajasthan and Known as one of the biggest national park in India. Ranthambore national park is famous for its popular heritage location because of its charming remains the wild life park. For enjoy a lot of adventure tours India it is a top most visited and only national park of Rajasthan which is known as the rare Bengal Tigers. This national park is surrounded with thick forests according to the high on travel agency this national park become as a favorite destination for the adventure lovers.

If the tourist is adventure lovers then the Ranthambore is the best places to visit in India and is the perfect options for the tourist. Here visitors for Visit to Rajasthan can capture and see the various wild life animals with in their habitats. High on travel agency in Ranthambore national park provides jeep safaris which makes the tourist for Visit to Rajasthan as reachable to the Real life of these species. In ranthambore national park visitors actually see the tigers rooming in jungle or eating food. Visit to Rajasthan in ranthambore tour in full of enthusiasm and thrill.

The park looks so amazingly awesome and beautiful that on tourist doesn’t want to go home. The best thing in the park is the remarkable peace by the sweet music of Mother Nature. Visitors from all over the world are found here and stunned expression on their faces very well describes the immense beauty and adventure of the park. Additionally there are many other best places to visit and many best homestay in India resorts and houses near Ranthambore, with all the comforted facilities and tempting food items.

The warm weather, sparse rainfall and thin forest canopy and the light conditions make a excellent photography opportunities with hills on all sides of the sanctuary, rainwater is more contained within the park in three lakes and numerous small pools. Vistas from the fort provide a panoramic view of the three large lakes abutting each other and the Jogi Mahal located at its foot.

Today visit to Rajasthan in Ranthambore National Park is a major tourist destination and the park is much frequented by the Indian and foreign tourists. Since visitor rush is multifold tourist management has become very Vital.

LTE Frequency Bands In INDIA

This page covers LTE frequency bands in INDIA and mention 4G LTE Phones in INDIA.It mentions Indian telecom operators offering 4G LTE service such as Airtel,Aircel,Reliance Jio Infocom Ltd,Vodafone.

Currently in INDIA, 4G LTE band-40 having 2300 to 2400 MHz (TD-LTE) frequency range is active (online) and offered by the operators in indian territory. The other LTE band in 1800 MHz (FDD-LTE) frequency is also auctioned by the INDIA government. But this LTE band is not offered for LTE by any telecom operators. Refer complete list of LTE frequency bands with frequency range.

This 100MHz bandwidth of Band-40 is from 2300MHz to 2400MHz and is shared among downlink and uplink transmissions. Downlink refers to transmissions from eNB(i.e. base station) to UE(i.e. mobile user) and uplink refers to transmission from UE to eNB.

As we know there are two topologies exist in LTE technology viz. LTE TDD(or TD-LTE) and LTE FDD. TDD is the time division duplex and FDD is Frequency division duplex. In TDD one frequency is used at different times by both uplink and downlink. In FDD, two separate frequencies are allocated one each to uplink and downlink. Hence in FDD simulateneous transmissions in both uplink and downlink can exist. Refer FDD vs TDD.

Indian telecom operator offering 4G LTE service

In India four major telecom operators are leading to provide LTE service. The telecom operators include Airtel, Aircel, Reliance Jio Infocom Ltd and Vodafone. Airtel is the first one who has introduced LTE service in INDIA. Airtel uses 2300 MHz TD-LTE band to offer the service. Aircel is the second one who will be providing the LTE service in the same 2300MHz TD-LTE band.

Reliance Jio Infocom Ltd is going to start the 4G LTE services in both TD-LTE(2300MHz) and FD-LTE(1800MHz) frequency bands. Vodafone will also provide the LTE service in FDD-LTE frequency band(1800MHz).

4G LTE Phones in INDIA

As we know there are various frequency bands supported in LTE standard as per different frequency allotment in different counries of the world. Before buying 4G LTE phones in INDIA one has to know which LTE frequency bands in INDIA are available and supported by the indian telecom operators. As currently only TD-LTE 2300 band is online, one need to purchase LTE-phone supporting this band. There are LTE phones which supports both of these frequency bands. So if one buys these phones then it will support current TD-LTE band and will also support FDD-LTE once it will be available. Refer list of LTE phones.

Akshaya Patra Kitchen As Hygienic As Hospital Ots – Non Profit

The standards of hygiene at Akshaya Patra kitchens are as high as a hospital’s operation theater. It’s mandatory for everyone to wear gloves, shoes and a cap. None of these are reused.

Lakhs of school children in the state eat meals cooked here in these mechanized kitchens. These maintain the highest standards of hygiene by ensuring there is minimum human handling during cooking. There’s no compromise on hygiene,” said Madhupandit Dasa, Iskcon

Akshaya Patra is ISO22000 certified for food safety. There are periodic inspections to ensure that standards are maintained. The organisation supplies fresh and hot cooked meals to 925 schools in Bangalore every day. Besides Bangalore, there are kitchens in Bellary, Hubli, Mangalore and Mysore which dish out midday meals. No wonder then there hasn’t been a single instance of a child falling ill after eating an Akshaya Patra meal.

About Akshaya Patra :

Birth of The Akshaya Patra Foundation

The history of the Foundation starts with a story of compassion.

Looking out of a window one day in Mayapur, a village near Calcutta, His Divine Grace A.C Bhaktivedanta Swami Prabhupada saw a group of children fighting with street dogs over scraps of food. From this simple, yet heart breaking incident, came the determination that: No one within a ten mile radius of our center should go hungry.

It is his inspiration which helped us to create The Akshaya Patra Foundation as it is today. Foundation began this initiative with the vision that “No child in India shall be deprived of education because of hunger.”

In June 2000, it started it’s mid-day meal program in Bangalore by feeding 1500 children in 5 schools. At that time there was no State run school meal program in Karnataka. Within a few short weeks the foundation had received hundreds of requests from teachers who expressed the dire need of such a scheme.

Vidya Balan’s Desi Look At Cannes 2020 – Clothing

Vidya Balan has always had a fondness for traditional Indian clothes. With her numerous appearances in designer sarees, she could almost be called as the saree goddess of Indian cinema. After making her presence felt in Bollywood, the talented actress has now walked the red carpet at the very prestigious Cannes Film Festival 2013, as a jury member.

While the entire nation was inquisitive about her wardrobe for Cannes 2013, the actress took everyone by storm when she gave a skip to gowns and dresses and opted for traditional Indian clothes for the grand event. This doesn’t come as a surprise if we say that her entire ensemble for the film festival has been designed by Sabyasachi Mukherjee. After all, he is her favourite designer and it won’t be wrong to call Vidya as his muse.

For the screening of the movie The Great Gatsby, Vidya was seen wearing an ivory peach colored lehenga paired with a black Nehru collar black blouse and accentuated her desi look by covering her head with an embroidered ghunghat. The lehenga looked stunning and was beautifully highlighted with designer’s signature embroidery and detailing along the black hemline. The actress accessorized her entire look with minimal makeup and Indian fashion jewelry. Her multiple layered pearl Maharani neck piece added a rich a royal touch to her overall attire.

For the photocall of the jury member, she clad herself into a ravishing white and gold hued saree. The saree was minimal on embellishment with a contrasting golden border. The ace designer has done a fabulous job in styling Vidya Balan. This sari was well teamed up with a black long sleeve blouse, with buttons at the back and embroidered detailing at the shoulders. Layered beaded necklace, floral earrings with precious stones and neatly tied bun complimented her saree look.

Day one of Cannes 2013 and finally Vidya walked the red carpet in a maroon lehenga neatly tied braided look. The lehenga was well teamed up with long waist length blouse and black dupatta accentuated with embroidered detailing. The entire look had a royal yet an old world charm feel to it, and garnered loads of applauding and appreciation from the fashion critics. Indian fashion jewelry has always added a spell of magic on traditional Indian clothes. This lehenga look was simply gorgeous and was well adorned with pretty jhumkis and a matching potli bag.

Sarees from India are well searched worldwide because of its intricate detailing, beautiful thread work and textures. Continuous innovations by our fashion designers have also added a glamour quotient to the Indian sarees. She is one of the actresses who has brought sarees back in the limelight. And shopping websites have been leaving no stones unturned to bask in this recently gained popularity of the Indian saree. Shopping online sari from India is something every woman is indulging in.

Exploring True Spirituality In Amritsar This November

Amritsar is both foodie and religious and moreover it is famous for three iconic things – Golden Temple, Delicious Food and the Wagah Border. In short, you may not want to miss this city at any cost! Book tickets to India at the best price from Flights to India and create memories in this amazing city.

Amritsar is the core centre for Sikhism. Apart from the delicious food, you can also see the cultural and spiritual part this November with flights to Amritsar. Well, it’s the birth anniversary of Guru Nanak who was born in 1469 AD near Lahore. Hence, this remembrance is mostly known as Guru Nanak Jayanti and it is celebrated with passion, joy and high enthusiasm among the Sikh community.

This year, in 2016, the festival falls on 14th November and will begin with early morning procession from the local Sikh temple or the gurudwara, famously known as ‘prabhat pheri’. The procession is accompanied by religion songs and chanting verses.

The procession (Prabhat Pheri) is performed on the day before Guru Nanak Jayanti and carries on for 3 days. The holy book, Guru Granth Sahib is continuously read, without a break, from the beginning till the end.

Features of the Festival

This festival is celebrated not only among the Sikh community in Punjab, but all over the nation of India. Punjab is the place that hosts the largest celebration. At the day of the festival, the holy Guru Granth Sahib is carried on a beautifully decorated float, accompanied by musicians and armed guards. During the festival prayers and devotional songs are carried on, which is followed by a combined lunch called as langar.

The iconic and sacred Golden Temple is the best place to witness the amazing festival with tickets to Amritsar. The temple is crowded and being there will give you a true sense of the culture of the Sikh community.

How is it Celebrated?

A non-stop reading of the Guru Granth Sahib, which is called as Akhand Path, begins just 48 hours before the Gurpurab. With flights from London to Amritsar, you can witness a mass crowd visiting the Golden Temple to be a part of the reading of the holy scriptures. A day prior to Guru Nanak Jayanti, the religious processions is carried out with the Sikh flag, also called Nishan Sahib, along with the well decorated palanquin.

The devotional songs that are sung, thank and praise the Guru for his blessings, his wisdom and prosperity. The procession begins from the Sikh temple (gurudwara) and ends also at the gurudwara with the performance of martial arts by Gatka performers.

During the festival, celebrations begin before dawn and prayers are offered early morning. Kathas, the holy scriptures are chanted with narratives in the honour of the Guru. A communal meal (the langar) is prepared by the volunteers of the gurudwara, which is distributed freely and eaten together without any division of caste, creed or even religion. The celebrations end with traditional dance called bhangra and gidda.

The Golden Temple

The holiest shrine for the Sikhs, Harmandir Sahib or the Golden Temple witnesses the religious fervour with enthusiasm beyond words. Thousands of devotees swarm into the Golden Temple courtyard in Amritsar from early morning to offer prayers and supplications. Even NRIs Book flights to Amritsar from UK and other parts of the world to seek blessings and make offering at the Golden Temple.

Right after the Diwali celebrations, the Sikh community get on their toes to make this felicitous festival a grand success. Of course, there are security guards controlling the crowd, making sure every movement and procession turns out to be good and rewarding for all.

The best thing is, this festival even crosses the borders of Punjab, across the nation, where a large number of devotees can be seen offering prayers to mark and remember the birth anniversary of the Guru. Hymns are sung at the holy shrines and at the Sikh temples. Langars (communal meals) are arranged at several places and no words can describe the oneness and commitment of the people. Book flights to Amritsar with special offers and discounts from Flights to India and save big.

Last year, in one of the posts, it was mentioned that numerous Sikh pilgrims from India travelled to Pakistan in a special Lahore-bound train that carried Sikh pilgrims among the two nations. Among heavy security, several Indian Sikh pilgrims reached the city of Nankana Sahib, where Guru Nanak Sahib was born over 600 years ago. Every part of the celebration was just as it is done in India. The town of Nankana Sahib is situated almost 50 miles south-west of Lahore.

No wonder, the birth of Guru Nanak Sahib, the first of ten Sikh Gurus, is celebrated with much fervour by Sikhs across India.

Why Santa’s Marketing Works Better Than Yours!

Santa Claus Inc. is well and profitable, through recessions, depressions and virtually any economic scenario. The key reason why his marketing strategies are better than yours, is basically because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t need to use new fangled techniques, when his simple marketing has stood the test of time. In the event that you don’t have confidence in Santa, you’d better change your brain, as the fat man through the north pole rocks on and you also too can perform the same in the event that you stick to the fundamentals. Find out in case your service or product matches up by reading this article below. Jingle Bells, Jingle Bells, Jingle All of the Way… In the event that you go directly to the heart of Santa’s marketing, the main one word you come away with is ‘consistency’. Generation after generation have already been subjected to one brand, one message, and exactly the same powerful imagery. Exactly like Mercedes own the word ‘luxury’ and Volvo owns the word ‘safety’, Santa owns the term ‘hope’.

Every kid worth his Nintendo, hopes he’s got enough points within the goodness scale to justify a mountain of gifts. Yet, most companies get sick and tired of their very own brand. They chop, change and pour thousands (or even millions) of dollars right into a bottomless pit of mindless change. Have a look at McDonald’s advertising, for example. McDonald’s own the term family outing yet their ads have already been straying down the teenager path. Can it seem sensible to consistently occupy one niche? Without a doubt it can! Families day their kids to McDonalds. These kids sprout into budget-conscious teenagers that go out at McDonalds. They will have kids and grandkids and guess where each of them end up. In the big yellow ‘M’, that’s where! Santa doesn’t waver. His customers are kids. Like several marketers, he could have already been sorely tempted to enter the gift market. With bad advice, he’d have tried to access teenagers, adults and everyone. Is it possible to start to see the magic still working? Even the littlest of niches is huge and niches have a means of expanding independently.

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At the finish of your day, it’s the consistency that takes the jingle completely to the lender. Way too many companies lose focus and present you seven explanations why you should purchase from their website. Santa sticks to 1: Be considered a ‘good’ kid or it is possible to keep hoping! Have you any idea anyone who involves visit over a sleigh in the center of the night time? With reindeer and gifts? The key reason why Santa sticks out so vividly inside our memories is basically because he’s different. The postman does a similar thing, but leaves minus the flourish. It’s important to work through how your marketing message differs. Santa’s core marketing term isn’t built solely on consistent branding but additionally on an extremely hard-nosed differentiation. An excessive amount of communication on the market ties in with what’s safe. Customers have just one single slot within their mind. You must enter that slot at this obtuse angle they remember you forever. Rose Richards runs Office Doctor. The word that set her aside from all the remaining administration crowd may be the term, Small company pain relief. Can you envisage your reaction once you hear something similar to that?

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The human mind is intensely curious and also a marketing statement like this is pure bait. You intend to know what treatment she brings and exactly how she goes about it-specially if you’re the main one in pain. That’s only half the storyline. The construction with the message elevates her from simple number crunching to brain surgery and makes her unique. If you’d like differentiation you will need search no further compared to the guiding light of Santa’s sleigh- Rudolph, along with his shiny nose. Is it possible to even remember the names of all of those other eight reindeer? One essential point, however, is usually that the marketing message isn’t just different, but additionally customer-oriented. Rose takes the clutter out from administration and Rudolph offers a beacon for clearer navigation. In the event that you don’t have good results for the client, just being different will allow you to get nowhere. Just how many of you’re on the market networking constantly? Trying desperately to complete your steadily depleting bank reserves?

You want, want, want! Have a look at Santa’s style. He’s into giving first. In the event that you probe deep into your brain, you’ll discover the people you prefer best are those people who have given you their time, their money or their knowledge. You trust them, and it’s very difficult to state no if they ask you for the favour in exchange. The deepest core of human emotions is fear. Each and every service or product, without exception, comes based on turgid fear. The only real known antidote to fear is TRUST. When trusts struts upwards, fear banishes itself to penguin land. The greater you accumulate the trust, a lot more you are able to do business. Wouldn’t Santa have the ability to sell you merely about anything? Would he have the ability to cross-sell and up-sell product? Santa could knock on your own door next summer and you’d become more than pleased to have him join your barbeque.

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Consider, for instance, the key problem of language.

He does not have any culture matrix, no family, no cultural history. So I’m uncertain that this image of cultural oppression is specially clear. Consider, for instance, the key problem of language. Within this play, it isn’t the case how the Europeans forced Caliban to forget his language and find out theirs. Before they came Caliban had no language whatsoever. That is surely a significant factor. You can imagine how completely different the impact of the play will be if Caliban had various other island natives with him and when they shared their very own language and customs, which Prospero then forcibly suppressed. Then your issues of cultural oppression will be irresistibly there. Since it stands, making Caliban the representative of a native culture appears to be to require investing in the play a thing that not only isn’t there but that is expressly excluded.

So easily have to select from a vision of Caliban which sees him to be a semi-human brute (pure nature without nurture) as well as a vision which sees him as being a misunderstood and oppressed native person, then on the data of this play, I’d have a tendency to favour the initial (although I’m prepared to be persuaded by way of a superb production that this colonialist allegory could make effective dramatic sense in the play as written). Significantly a number of the earliest attempts to start to see the Tempest as being a colonialist allegory identified Caliban, not with the initial inhabitants of the brand new World, but with the European bosses left out by the initial explorers. This view was especially pronounced in South American countries which had an extended and brutal history of oppression by American capitalist companies, and Caliban, in a few critics’ eyes, looked a lot more just like a Yankee managing director when compared to a noble savage. That is a fascinating possibility, nonetheless it does leave one wondering then concerning the native inhabitants on the island, given that they would not be there whatsoever.